Lindsay Felix grew up in North Reading and still lives in town with her husband and three children. For the last 10 years, she has been making cupcakes from scratch for the community free of charge.
After an overwhelming amount of orders, Felix decided to start her own cupcake business online this past May and now is ready to open a store. Mrs. Felix’s Cupcakes will open in town this summer. Felix is still unsure of the date, but hopes it will happen by the end of July.
All of her cupcakes, that she refers to as "simple and delicious," are homemade from scratch without preservatives or any traces of peanuts.
Her two most popular cupcake flavors are chocolate with chocolate cream frosting and golden with vanilla cream frosting. However, she will make any kind you'd like if you place a special order.
"I like to keep them homemade and simple, but of course really good," she said.
The carrot cupcakes are hit, she said. She uses real carrot shreds in the batter when making the actual cupcake and then sprinkles some on top of the vanilla cream cheese frosting.
She also makes Hornet cupcakes with a little hornet on top of the frosting and green and gold sprinkles.
"I sell hundreds of them," she said. "Everyone loves them."
She also offers gluten free cupcakes and cupcakes in a jar if you'd like to ship them as a gift. The cupcakes in a jar are frozen, and ready to eat by the time they arrive at their destination. Freezing them eliminates the need for preservatives when shipping orders.
The average cost: $13 per dozen. Unless it is a special order and she has to buy ingredients that she doesn't have on hand. You can find cupcake lovers coupons on her website and most likely, a monthly promotion as well.
As an active community member, Felix has spent a lot of time on boards and PTO's in North Reading. With three growing children, her cupcake business is a new way to give back to the town. She donates 10 percent of every cupcake sale to a local organization. This month, she is giving those sales to the Bring Back the Fourth Committee. Last month, the sales went to Parks and Recreation.
She is always looking to donate to new organizations. If you are interested, and have a tax exempt status, email firstname.lastname@example.org.
"I'm always looking to stay involved in the community and give back," she said.
She credits the community for her success, and said that word of mouth has played a big part in it.
"The best referral anyone can get is when there is positive feedback, I get a lot of business from other people suggesting it for their friends and family."