.

Reading-North Reading Patch is Coming on Wednesday

A site dedicated to both communities is launching on Wednesday.

You’ve been telling us you’d like more coverage of North Reading – and we’ve heard you. We're happy to announce that we're harnessing our resources to more effectively cover both communities – introducing Reading-North Reading Patch!

It makes more sense to our readers and our local small business owners to offer coverage that extends to North Reading, doesn't it? The business community is more than Reading – in fact, the local chamber of commerce covers both towns.

Much of the information we are offering on this site is of interest to residents of both communities; having it all in one place will make it easier for you to keep up with all the goings-on, without flipping back and forth between sites!

Here are some of the exciting benefits this will bring to both communities:

  • All of the businesses will be part of our extensive community directory, called Patch Places. Business owners will continue to be invited to claim their listing – and readers will have a comprehensive resource for finding every business in Reading and North Reading.
  • We already are covering Reading breaking news, schools, real estate and business – but now you’ll get to find out what is happening just up Route 28 in North Reading. This will allow us to expand coverage and invite North Reading residents to add their own voices to the discussion through Letters to the Editor, Announcements, Events, Blogs and photos in our Neighborhood Gallery.
  • We’ll bring you news about the business community, spotlight homes for sale, tell you about the best eateries, and inform you about events so you can plan your weekend.


It’s not just the word “Reading” that is common to both towns. Residents from both towns frequent the same parks, restaurants and businesses.

Residents from each community enjoy a walk at  or staying fit at . They check out books at  or . They enjoy dinner at the  or  and grab lunch at  or the .

Reading and North Reading are two communities, but there is much they share.

We're excited about being able to provide better coverage of the things that matter to residents of both communities - which is always something we’re striving to do! But as always, if you think we're missing anything, let us know.

peter lucci March 06, 2012 at 12:48 AM
Joe, you might want to go back and check out the sequence of posts, I believe that you will find that your buddy Mike and yourself were the first to take below the waist shots. No wonder you never rose above the rank of crossing guard/dog officer, you just ain't too bright.
LeanstoRight March 06, 2012 at 01:27 AM
While we are waiting for the editor to come out of hiding, let me just state I think the one site for both towns is a bad idea. Just will reduce my interest in Patch.
Readingite March 06, 2012 at 02:41 AM
I have lived in both towns but am ashamed to say that after seeing the post here. It one thing to have town pride but try and have some class.
Les Masterson (Editor) March 06, 2012 at 03:30 AM
Hi everyone: Thank you for all your comments. We take this kind of feedback to heart and while we know we can’t make everyone happy all of the time, I hope you’ll give us a chance to show you how committed we are to covering both communities. We want to be able to serve both North Reading and Reading effectively, and that means both users and small businesses in our area. There was no way to adequately do that with two separate sites; we were splitting our ability to serve our readers and our ability to help support local businesses. I understand your frustration with the change, but I hope you continue to read Patch each day. I am glad to see this dialogue on the site and hope it continues. Thank you.
Mr White March 06, 2012 at 04:11 AM
Thanks Les for weighing in. Let me ask, can you provide us with 1-2 users who have "suggested/requested" a combined Reading/N.Reading site? So far, out of the 40+ comments(which is significant for a Patch story) I have not read any support for such a union. Interesting how the Reading site states "You’ve been telling us you’d like more coverage of North Reading" and the North Reading site states "You’ve been telling us you’d like more coverage of Reading" when neither is true. I can understand the business community wanting the consolidation but the unintended consequences of this move will be less readers overall. I appreciate it if you'd have a bit more respect for your readership.
Ellen G March 06, 2012 at 12:42 PM
Les, It appears the Powers that Be way way over your head just does not get it. As you stated in your post "...while we know we can’t make everyone happy all of the time..", The Patch with this move has certianly proven beyond all reasonable doubt that it can make no one happy all of the time!
Kevin M Sexton March 06, 2012 at 01:38 PM
Looks like you have a dilemma on your hands Les! In an attempt to consolidate costs, you may end up with less (no pun intended) readership. You should ask the the person behind this move, "what is 50% of nothing?"
M March 06, 2012 at 01:47 PM
After reading all of the comments on both the Reading patch AND N. Reading patch (at least as of 8:30 this morning), the sentiment that looks clear to me is that Reading readers don't care about local North Reading news and North Reading readers similarly don't care about local Reading news. What does NOT come through in these comments, however, is anyone from either town saying that they do not care about and do not respond to ADVERTISEMENTS for businesses in the other town...and it seems that ads may be a major motivator behind this. Patch clearly needs ad revenue to run, needs more ad revenue to stay afloat, and perhaps local businesses are more likely to buy ads if they can get a wider audience (i.e., both Reading & N. Reading). Maybe there's a few folks who "only" shop in their respective towns for things, but I know that I patronize about an equal number of businesses in both towns (I live in Reading). I'm not a fan of this right now but am willing to give the combined patch a shot to see how well both towns are covered. Certainly coverage of our local elections will provide a good test of this. We'll see on Weds.
M March 06, 2012 at 01:49 PM
Actually - I should have noted that there appear to be at least on person who who adamantly doesn't want to do business in Reading for whatever reason...but given that our towns have a joint chamber of commerce, it does not appear to be the view of the actual business owners.
John March 06, 2012 at 02:16 PM
Other than a small dentist ad here or a local bank's tiny ad there, there is very little local advertising on Patch to begin with. There are a few national advertisers that are probably combination ads through AOL's huge network of blogs. I'm thinking that a lot of our small/local businesses are practicing what they preach, by supporting other small/local businesses versus advertising on a conglomerate's blogging website.
John Intorcio March 07, 2012 at 08:24 PM
I misunderstood! I thought the new combined Patch was IN ADDITION to the local town Patches. Isn't the whole point of patch to contain LOCAL stories? To be the MICRO-news site where local residents share thoughts on common issues? To allow a forum for the people who work and play together on a day-to-day basis get news (and, of course, advertising) interesting to and targeted for them? This blows that whole model. Serious loss of appeal for me.
Lyle Chipperson March 07, 2012 at 09:01 PM
ugh, What We Have Here is Failure to Communicate. I have nothing against Reading but i don't care about its news....I am sure Reading people share the same....besides the page banner now looks really odd and dumb. In the end we only share RT. 28.
Anthony Martinez March 07, 2012 at 09:24 PM
This is absolutely awful. The combined Police & Fire logs will be horrid. You might as well call this Reading-Who Cares about NR Patch. Who wanted this again? Is there room to have more people admin the NR side of patch to have its own site again? I totally agree with John Intorcio for having a loss of appeal to having a news site. dedicated to the town I call home. Whatever you call it this site will now be a forum where Reading and North Reading people will trade volleys in comments.
M March 07, 2012 at 10:07 PM
If there were lots of other combined patch sites around, due to economics/limited personnel, etc., I would understand this better. But why is Reading/NorthReading the only combination? As others have noted, someone in the world of patch clearly knows nothing about these two communities or recognizes that they are completely separate entities with completely separate sets of interests. It's not like we are actually the same town but with different names (e.g., Newton and Auburndale, or Barnstable-Hyannis) and it's not like we are both very very small towns (e.g., Hamilton-Wenham). I see just a few other "combination" patch sites, and in most of the cases,it seems to make sense because both towns are pretty small. Here, Reading has a population of 23708 in 2011, comparable to other nearby towns having their own dedicated patch site like Wakefield (24804), Melrose (27134), Wilmington (21363). North Reading, however, has a population of just 13,837, which is more comparable to that of Lynnfield (11,664). Logically, to me the combination site should have been Lynnfield/North Reading, as it would have served a combined population (25,501) on a par with neighboring towns. The combination of Reading and North Reading just does not make sense.
Ron Powell March 07, 2012 at 10:42 PM
Reading and Wakefield have more in common than do Reading and North Reading.
Lisa Letourneau March 08, 2012 at 12:39 AM
I feel that the Patch site for Reading as gone downhill in recent months...I think we should work on bringing that back up to par before adding another town to it..and the people in both towns aren't using each other's libraries unless of course they have tow different cards because we aren't even in the same library system! could you get your facts straight first!
Amy March 08, 2012 at 11:29 AM
I am a local business owner and advertise on what used to be separate pages of Reading and North Reading...I live in North Reading and work in Reading. I do occasionally click over to Reading patch, but not for news, just to see if my ad is still appearing. But also I do check out what is going on in the town I work in. But I do pay more attention to North Reading since that is where I live. For the business crossover, maybe I won't have to pay for two listings now....I hope they only charge me one fee now instead of two!!! I will have to stop playing phone tag with my sales rep and find out what will happen about that!
Laura Kernan March 08, 2012 at 01:30 PM
My sentiments exactly Fred. If people don't want a combined site, it's one thing to express this, but trying to degrade people from one town or another over this is pretty sad. Leave the insults out of the discussion.
Laura Kernan March 08, 2012 at 01:38 PM
I think if east and west Germany can unify, Reading and North Reading should be able to share a Patch site. If you don't want to read news from the other town, then don't, if you don't like it, then express it, but there is no reason to sink to infantile comments and insults. Both towns are better than that.
Brian B March 08, 2012 at 02:20 PM
I agree with you Ron and Any Om Onus. Too bad the editors do not realize this!
Phil McRevis March 08, 2012 at 02:27 PM
Laura to make light of what happened in East Germany and behind the iron curtain is extremely crass. The combining of two websites is in no way like the reunification of Germany. Please be more sensitive next time.
Bill McGarry March 08, 2012 at 05:45 PM
What a bunch of elitist snobs.
John T March 08, 2012 at 06:53 PM
I'm from North Reading. I'll make two comments. 1) There's a reason why Joe Veno wasn't re-elected for selectman last time, and I sincerely hope he won't be successful this round, either. I'm not voting for him. Judged from his Patch comments over the past year he is out of touch with my neighbors and none of us would consider him to be the voice of North Reading. So, just for the record: please don't let him reflect on the rest of us. Thanks. 2) It's entirely "grade school" what I'm reading above -- from both sides. I like both towns, both have attractions, both have issues. My family makes use of retail stores, restaurants, and other businesses from both towns. We use the YMCA in Reading and like many of the restaurants, but we love Ipswich River Park, Ryer's Store, and Harold Parker. We have McMansions in both towns and we have poorer neighbors too. We have some new businesses... and some that are just hanging on. Anyway, please don't let some annoying website merger let the crazies come out and ruin the image of what are two really great towns. Take the high road. Thanks.
Laura Kernan March 08, 2012 at 07:02 PM
I'm not making light of the struggles in Germany. I'm making light of the comments on Patch. I apologize if it appears otherwise.
Joe Veno March 08, 2012 at 07:04 PM
John T We are all welcome to our own opinions. I have one question John T why won't you use your last name on the post like the rules say you must. Are you afraid someone will know who you are and then you will be responsible for your stupid comments? I guess all I can say is I am sorry to hear you live in North Reading when you do not even know your last name. And by the way I do not need your vote anyways.
John T March 08, 2012 at 07:38 PM
I don't use my last name because I choose to maintain my privacy. It is what it is. Most candidates for political office wouldn't call their constituents' opinions "stupid", rather they would seek to understand why they wouldn't vote for you... but like you said, we are all welcome to our own opinions. My opinion is that you're not mature enough to be a leader in our town.
Joe Veno March 08, 2012 at 08:11 PM
John T. as i said you are entitled to your opinion and if that is how you feel that is fine.As far as your comment about me calling a constituant stupid, If the shoe fits wear it. Unlike you I have the guts to let people know who I am and where I stand on issues. so keep throwing stupid cheap shots because you do not have the guts to let people know who you are. Someone like you could not be in public office because you would have to be out in the open and people would know who you are when you make your stupid comments.
Peter Mcallister March 08, 2012 at 08:26 PM
Laura, as someone who has family that was locked in East Germany for almost a quarter of a century, I take your comment as snarky and ignorant. The merger between these two Patch sites is nothing like the reunification of East and West Germany. Maybe you should think before you simply type whatever prejudice thought comes into your head.
Kevin Mcallister March 08, 2012 at 08:44 PM
Laura, sorry about Peter, he is my father. He doesn't exactly win father of the year... my mother and him ditched me on two Christmases when I was a kid.
Buzz March 08, 2012 at 08:48 PM
Kevin, what did you do to my room?

Boards

More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something