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UPDATED: Tisei Launches 'Dems For Tisei' Ad

The ad is aimed at spotlighting the Republican candidate's bipartisan appeal.

UPDATE: The "Democrats For Tisei" video is causing some controversy, as the Boston Globe is reporting, because Tisei used a current employee and a former employee in the video. Both women are featured as Democrats supporting Tisei. The video does not include a disclaimer that they have worked for him, but the press release sent out by the campaign about the video ad did include a footnote with their employment at Northrup Associates in Lynnfield, which Tisei co-owns.

Republican candidate Richard Tisei is so likeable, even Democrats want him in Congress. At least, that's what the new message of his campaign is.

The Tisei campaign has launched a new video ad, "Democrats For Tisei," showing Democrats from the 6th District praising Tisei and supporting his run for Congress.

If the theme seems familiar, it may be because Sen. Scott Brown has been running "Democrats for Brown" ads for the past several weeks, each with a similar script about "Washington gridlock" and partisan fighting, showing Democrats like former Boston Mayor Ray Flynn voicing support Brown. Democrats featured in Tisei's ad, while not as prominent (they include two selectmen from his Tisei's home town of Wakefield and two Demoratic district residents and realtors), express the same message of bipartisanship.

The ads most likely aren't actually targeted at Democrats. In this election cycle -- especially with big names like Warren and Brown and the fate of the Senate majority at stake -- people seem pretty solid along partisan lines. But the tactic of showing bipartisan appeal could sway independents who are frustrated with that Washington gridlock and unsure who to vote for at this point.

What are your thoughts? Discuss in the comments section below.

Brandon Chapman August 23, 2012 at 03:53 PM
Great ad, in my opinion. It's refreshing to see an ad that focuses on a candidate's strengths and positives instead of being the usual hit piece on his opponent...which most political ads have become these days.
Wes Mantooth August 23, 2012 at 08:26 PM
Decent ad until it was revealed that both women were employees of Mr. Tisei... http://www.boston.com/politicalintelligence/2012/08/23/richard-tisei-new-features-one-employee-one-former-employee/mIWMdRtwWPAdehFrisQEoI/story.html "both women’s affiliation with his firm is noted in small type after an asterisk in a press release his campaign sent out about the ad on Tuesday." Yes. Tisei's definition of "full disclosure" is an astrick and small type in a press release about the commercial. No where in the advertisement its self.
Brandon Chapman August 23, 2012 at 09:05 PM
I think it's a non-issue. Both are registered Democrats, so their relationships with his firm don't really mean much. If anything it's a positive for Tisei in that it shows that those who know him best support him...regardless of party affiliation. I don't think it was an attempt to mislead at all
E August 30, 2012 at 04:52 PM
AOL and Huff Post headline!!!! On every AOL homepage!!!! Paul Ryan Address: Convention Speech Built On Demonstrably Misleading Assertions. I enjoy reading the Patch for local content but it irks me to no end that they refuse to even attempt to hide the liberal AOL/Huff Post bias. I thought Ryan's speech was excellent. E
JIM August 31, 2012 at 05:14 PM
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