Joker's Wild 204 Main St, North Reading, MA01864 Billed as "New England's Oldest Joke and Costume Shop," Joker's Wild is located on Route 28, across from Dental Health…More Concepts. There is also a second store on Route 114 in Danvers. Joker's Wild is a North Reading staple for Halloween costumes and theatrical gear; it stocks a vast array of accessories, including wigs, masks and makeup for TV, clowns and children. The store also carries jewelry, canes, leotards and more, as well as a full line of jokes and novelties. Note: There is even a separate area for grown-up humor!