Hop The Block for Jim Wilcox Fund

Shop the block in Reading the week before Easter and participating retailers or restaurants will donate a portion of the proceeds to the Wilcox Fund.

Shop the Block in Reading

Take part in the annual Shop the Block festivities Thursday.

Get a head start on your holiday shopping and Shop the Block Thursday in Reading center from 5 to 9 p.m. Participating merchants and salons will hang red bows to let you know that they are part of the 10th Annual Shop the Block event. Transportation around Main and Haven Streets will be provided.  Enjoy entertainment provided by Creative Arts and shop at the 22 local businesses participating and offering specials. Restaurants will be offering specials throughout the evening as well and the Cupcake City Cupcake Van will be cruising the streets. Here are just some promotions you can look forward to if you Shop the Block:

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