Daughter of Vera Bradley to Visit Reading for Breast Cancer Event

The daughter of Vera Bradley and sister of the company’s co-founder will visit Reading this month in an effort to raise money for breast cancer research.

According to a press release, The Paper Store on Walkers Brook Drive will host an event featuring Joan Bradley Reedy, the sister of Vera Bradley co-founder Barbara Backgaard and daughter of the company's namesake.

On Friday, Sept. 13, from 3-7 p.m., Reedy will be in attendance to tell stories about the history of the Vera Bradley company, which specializes in designer bags.

Any guests who donate to the Vera Bradley Foundation for Breast Cancer will receive a ribbon to place on a Tree of Hope, and participants can also register to win Vera Bradley merchandise, according to the press release.

There will be beverages and snacks available during the event, and the first 50 people in attendance will receive party favors.

Founded in 1998, the Vera Bradley Foundation for Breast Cancer has contributed over $17 million for cancer research at the Indiani University Simon Cancer Center in Indianapolis, the press release said.

“We’re delighted that The Paper Store is raising funds for breast cancer research,” said Catherine Hill, executive director of the Vera Bradley Foundation for Breast Cancer, in the release. “Our Vera Bradley retailers are the perfect ambassadors to help us bring more awareness and support to our corporate cause.”